One of my good friends called me the other day with an interesting problem. He has acquired the rights to work on the website www.lewisandclarktrail.com and now wants to know what he can do to it.
The site is really a gold mine of opportunity. Great domain name, great topic (not a passing fad that will be gone in 5 years), the site is overflowing with content (usually the hard part) and it already has a large amount of traffic going to it. We knew what the rough number was for unique users in a year but there had never been any analytics run on the site. So that was the first step.
After he had installed analytics on the site last Sunday the numbers started rolling in. It was really interesting to see what you can tell just by some statistics. The numbers backed up what we already knew about the site. It is visited primarily by school aged children visiting for school purposes. Here are some of the stats that really cemented that idea in my head:
- Site recieves an average of 700 unique visitors a day during the week. On the weekend, it averaged 300. Apparently these kids don’t like doing their homework on the weekends.
- The amount of visitors with high speed internet was above the average. The schools always have high speed internet even out in the sticks.
- The amount of visitors with monitors of either 1024×768 or 800×600 was staggering. There’s nothing wrong with those CRTs from 1999, so why throw them away?!
These were really quite interesting to look at and I think it really gave us a great idea of what we can do next and in addition to that, it will be interesting to see what happens to them when school is out and tourist season takes over.
Anyone feeling like doing some camping on the trail.
